Digital Strategy | Integrated Marketing Plan
Masterhouse developed an Integrated Marketing Plan for TELUS’ new music store. The campaign was named “Fresh Cuts” and Masterhouse organized multiple events of handing out free CDs that had a code for $10 in free music on the new site. For the period of the campaign, a brand new Ford F-150 was branded with the TELUS Fresh Cuts branding as well as a weekly club night at Caprice Nightclub. The campaign also included an extensive online media campaign with Clubvibes.com.