Digital Strategy | Integrated Marketing Plan
In 2005, Masterhouse developed a strategic plan for US based liquor Hpnotiq, utilizing the internet medium and offline event executions. Hpnotiq saw a 200% increase in sales over the next year in the BC market after that launch, a huge success story for the Hpnotiq brand. Joel still drinks Hpnotiq to this day so he had to keep this in our portfolio. We recommend trying an Incredible Hulk: 1oz Hpnotiq and 1oz Hennessey shaken and served over ice.
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