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Are you thinking about taking steps to boost your business website? With the right steps you can transform it into a complete conversion machine. Here are the possibilities we recommend exploring when improving your business site.

Focus On The Right SEO Techniques

First, you should think about the SEO techniques that you are using on your business website. Conversions are arguably the second part of the puzzle but to get conversions, you first need the right level of traffic flooding to your business website.

There are lots of SEO techniques that can be useful and help ensure that your website does land somewhere near the top of the SERPs for your targeted terms. Every piece of your website can have an impact. For instance H1 tag is important for SEO so you need to layout each page the right way. If you are not sure how to get this right, then it’s important to hire a professional solution.

Build Up Your Content

It was Bill Gates that claimed content is king and this still holds true today. The right content will elevate your site and ensure that customers keep returning to your website in the long term. This is how you earn positive reviews, the repeat sales and fantastic word of mouth. You might not have time to regularly add content to your business website. If that’s the case, then you should think about hiring a content creator or an outsourcing solution. However, you will need to ensure that they can create content that fits well with your overall business site and the tone of your company. If it feels out of place then it will make your business website feel unprofessional and this can deter customers completely.

The best way to create great and compelling content is to make sure that you are telling a story. By telling a story, you can present a problem that your customers or clients are facing and then introduce the right solution that they need. If you approach this idea the right way, then every piece of content that you create is going to lead to a conversion and help you build up your customer numbers.

Think About Structure And Other Technical Elements

You need to make sure that you are thinking about the technical elements and structure of your business website too. The right structure will ensure that customers can easily find what they are looking for when they visit your business and don’t get lost along the way. You need to follow the three click rule here. This means that customers should never be more than three clicks away from what they are looking for on your business website. You might think this means that you just need to add links to different pages and the content that is published on your business website. Links can be a smart way to lead customers where you want them to go on your business website. However, they do need to be placed carefully otherwise they will impact the optimization of the website and the overal integrity.

As well as improving the structure, there are other technical elements of your business website that you should focus on as well. For instance, you need to make sure that your site is operating at the right speed. A slow speed can easily cause customers to get bored and click away before they convert.

Connect To Other Parts Of Your Brand Profile

Next, you should connect your website to other elements and sections of your brand profile online. For instance, you might want to consider linking to parts such as social media profiles. Social media can be a fantastic driving force for traffic to your website. When you use social media the right way, it can be one of your best weapons in the marketing. You just need to ensure that your posts are targeted and provide customers with a reason to want to visit your website.

A common mistake here is focusing entirely on promotion. Tempting though it might be, you should not run social media profiles as a way to purely promote services and products that you are offering to your target audience. If you do this, then your social profiles are going to seem like spam. As well as missing the chance to push followers to your website, you could also see significant drops in your follower numbers as well.

Instead, you need to make sure that you are following the eighty:twenty rule here. This means that eighty percent of what you publish on social media networks should be useful, interesting or engaging for your target audience.

Run A-B Testing

Finally, you should think about completing A-B testing on your website. It’s common for the devil to be in the details when it comes to what does and doesn’t deliver conversions for a website. Even small things can have a huge impact. This could mean that you are losing conversions because the buy button isn’t the right color or possibility due to a specific font. In a case like this, it might be because the font you have chosen is difficult to read and thus stopping customers in their tracks.

A-B testing can help you determine whether problems like this are apparent on your business website. Through A-B testing you can run two versions of your website at the same time and show one half of your customers one version and the other half another version with a few small details changed. Again, this could be as simple as the color of elements of your business website. Once you know which versions work, you can then change things to create the prime site that delivers the greatest conversion numbers.

We hope this helps you understand some of the key steps that you need to take to ensure that you are transforming your typical website into a conversion machine. If you explore the best options, then you’ll be amazed by the impact on the success of your company.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at