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Are you trapped within the relative safety of your comfort zone? When it comes to running your business, you may be! Understanding the risk of failure, you may not want to take any risks at all. Yet here’s the thing! By staying within your safety bubble, and by not taking any risks, you may be inhibiting both your business and personal growth.

Here is a simple saying:

If you want something you have never had before, you have to do something you have never done before.

Stepping out of your comfort zone isn’t easy, but it could be the best thing you do today. If you want to grow your business, there may be little alternative. You see, while you want to avoid business failure by not taking any risk, you may actually be pushing yourself towards failure because of your reluctance to step foot into avenues that are unfamiliar to you. The hard truth is this. While you’re circling around in your comfort zone, your competitors may be breaking out of theirs and seeing success in all its many forms as a result. You may only get left behind.

So, don’t be afraid.

Don’t be afraid to implement new technologies.

The upshot of not doing so is an unproductive staff and disgruntled customers. While you may prefer to stay within the safety parameters of what you are currently using, know that the world has moved on. Get rid of that dusty old fax machine, and invest in those communication technologies that will take your business to the next level! And do the same with any of the equipment within your business that may be trapping you in the 20th century, as the rest of the world has moved forward into this brave new world we now live in.

Don’t be afraid of investing your business profits.

While you don’t want to make any unwise decisions, if you have excess money to spend, then spend it. Provided your profits allow it, you might take a risk on the stock market with CMC Markets , or you might want to invest into a burgeoning startup in your locale. You risk losing money in either venture, but then again, you also stand a chance of making it big! As the popular saying goes, ‘you have to be in it to win it.’


Don’t be afraid to branch out into new markets or territories that are unfamiliar to you.

By researching your key demographic, you will be able to market what you are selling in other places. So, rather than sticking with the locale around you, you may be able to grow your business on a national level, as well as a global level if you dare to take the steps necessary to do so. As your business grows and expands, so will your profits.

And there are other things you may be afraid of. There may be other things keeping you within the confines of your comfort zone. We aren’t you, so how would we know? But consider your position today. If there is something you know you should be doing, but haven’t thus far, perhaps because of your reluctance to try something new, then know that you are only hindering yourself and your business.

So today, dare to step out. Dare to do something different. Dare to make your dreams a reality. Whatever that means to you!

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at