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ntrepreneurs need to make the best decisions in the early phase of their growth cycle. Indeed, it’s a fact that registering your company, getting your tax documents and other business permits are crucial at the start, but there are many more plans you can make to get your business off to a flying start. Statistics show that 90% of start-ups fail, but a great business plan could help you start (and stay on) on the right track. Here are other reasons why every business owner needs a solid, yet adaptable business plan.

1. Directs Growth

A business plan is more or less like your business GPS and is also the structural foundation that helps you navigate your brand through its life cycles. A practical plan should include market analysis, products and services, management team, competitive analysis, and the business’ general goals and objectives. Entrepreneurs can make strategic decisions based on these elements and make the necessary changes as they move forward.

2. Pushes you to reach milestones

A carefully drafted plan is a growth ingredient that empowers business owners to accomplish big things. It is easier to achieve milestones when you have a road map of where you want the business to go. Although it may not hold all the answers to your questions, a plan gives you something to look forward to as a business owner, and by moving from strategy to action, you can achieve great things.

3. Helps you secure funding

For many entrepreneurs, the beginning is not always easy for them due to capital constraints. In pooling resources to kick-start the business, you will most likely have to apply for funding if the company is capital-intensive. On the other hand, investors are careful about where they channel their resources. Without a business plan, it may be hard for you to secure funding. In addition to that, a good plan can be a vital tool for bringing new partners on board.

4. Identifies your customers

Usually, people start a business because there is a need, and hence a ready market. This means you already have an idea of who your customers are. A good business plan captures your potential clients’ needs and wants more accurately, as well as how much you think they will be willing to pay for your products and services. When you can identify your target market precisely, you can get closer to meeting their needs. Customers are the reasons for the successes of many companies. Therefore, it is better to know your customers right away from the start.

5. Improves marketing strategies

As mentioned, a good business plan factors in the target audience’s demographics and refines your marketing strategies accordingly. The market analysis in your plan will have information on the most effective way to do so. For example, data drives digital marketing strategies today, so, to stay in sync with changing industry standards, your business may need to use a database conversion service. This can also help you improve your performance and lower operational costs.

A journey of a thousand miles begins with a step. Every entrepreneur needs a solid plan, and these are a few reasons why it can move the business forward.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at