Launching your own business is both exciting, adventurous, and courageous, as well as absolutely terrifying. Questions arise, such as, “Will I be able to make it in the real world?” “Will customers buy my product/service?” and “How will I compete with previously established enterprises in my industry?” Marketing is the answer to all of these questions! Because you’re new to the business world, we recommend reviewing these marketing strategies to avoid being left in the dust by your competition.
Be organised with your marketing
Organisation is essential in many areas, including marketing. Being organised about where your material will go, how you will promote your business, who you want to reach, and also tracking how well your marketing efforts have succeeded is essential so that you can discover which strategies work best for you. Keeping track of all of these things might be challenging, especially if you also have a business to run, so use this insane content marketing calendar to help you stay organised!
Take the time to take mind blowing imagery
It’s understandable that you want to get your product out there and online as soon as possible. However, the way your product is portrayed by potential customers is important, especially if it’s the launch of a brand new product. If you’re not sure whether you can take the level of quality photos that you need, consider hiring a company like Soona. You can read a ton of Soona reviews here and a breakdown of what they can do for you.
Utilise social media
When it comes to marketing your business, social media is your best friend. Why? Because it is where the majority of people are at all times of the day! Consider what you do when you get home from work after a long day at work: you check social media for news and those irresistible adorable cat videos, right? Everyone else does, too! Finding that sweet spot on social media can help you aggressively grow your following while also accelerating your business. Here are some pointers for making the most of social media:
– Learn the algorithms for each platform (yes, they all differ) to determine when and how to post, as well as who you’re reaching out to, so you can personalise your material to that audience.
– While it would be ideal to please everyone, you will simply not be able to do so. Narrow down your target audience so that you can customise your material even more to the people you’re trying to reach.
– Utilize hashtags. They really do make a difference.
– Run contests and freebies on your social media sites, and link back to your website to increase traffic and, ultimately, sales. Shares, likes, and new followers are also boosted by competitions and giveaways.
– Use social media as much as possible. Respond to comments, questions, and complaints, as well as comment on other people’s articles.
– When distributing content, follow the 70/30 rule. 70% should be other people’s material that is relevant to your brand, and 30% should be your own.
Find the angle
To stand out from the crowd, you must identify an angle that no one else has discovered and apply it in your advertising and marketing. For example, if you’re marketing smart home technologies, rather than simply demonstrating the capabilities of your products, explain why customers need them in their home or business. Of course, because every business is unique, this may take some time to figure out. When you do, you will see an increase in sales and a rise in attention for your company.
Don’t be afraid to invest in your marketing
There are many marketing methods that are either completely free (like social media) or generally take up your time (like blogging and creating tutorial videos), but there are also strategies that will cost you money. While it is essential for a business to save as much money as possible, investing in marketing methods will benefit your company. Investing in things like excellent SEO on your website, hiring influencers to promote your items, and employing online advertising can and will pay off in the long run. Having a mix of free and paid marketing strategies will quickly pay off for your new company, and before you know it, people will be walking through your doors (literally).
It will take time!
Finally, and maybe most importantly, keep in mind that these things take time. Yes, you may become an overnight viral success, but it usually takes time for your followers to grow and consumers to pour in. All we know is that with the correct promotion, this can happen sooner rather than later! We wish you the best of luck in your new venture; we know you’ll be fantastic!
Websites by Masterhouse
Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal Clubvibes.com in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at masterhouse.net
